The UK Gambling Commission (UKGC) has recently announced a new partnership, this time with popular Birmingham charity, LoveBrum.
The Birmingham-based gambling regulator is now one of the charity’s patrons, with over 300 staff at their Victoria Square headquarters now getting the opportunity to volunteer for a wide range of causes within the city that are supported by LoveBrum.
LoveBrum was established in 2015, and gets their funding from the National Lottery Community Fund. The Fund enables the charity to support good causes and volunteer-led initiatives. It also allows the charity to help other projects reach funding across the city. Among the charities it supports are the Solihull-based Birmingham Dogs Home as well as the Sikh Your Mind mental health cause for the benefit of the Punjabi and Sikh communities.
UKGC Executive Director Sarah Gardner said: “As an important employer here in Birmingham, it is vital that we do all we can to support the local community. We know the difference charities like LoveBrum can make to people’s lives, so we are delighted to be involved and to ensure our employees can experience volunteering with a range of different charities and causes across the Birmingham area.”
Gardner further added: “Part of our role at the Gambling Commission is to regulate the National Lottery and help to maximise returns to good causes. Since its creation in 1994, the National Lottery has gone on to raise over £40 billion for good causes across Britain, including the National Lottery Community Fund, which supports the work of LoveBrum. We see it as the perfect link-up, not least because it is great to see how the National Lottery proceeds are spent on good causes like this.”
For his part, LoveBrum Executive Director Paul Mitchell has this to say about the recent development: “Our partnership with the Gambling Commission will be fantastic for us and we’re proud that the organisation has chosen to support our charity. Having their employees on-board with everything we do and playing an active role will allow LoveBrum to help more local Birmingham causes, and support our mission to make Birmingham even better.”
So far, LoveBrum has showcased over 120 local and hard-to-reach causes. They have donated over £100,000 to local projects across the city. With the new partnership in place, UKGC workers can now get involved with the charity and support their causes by applying for funding, voting, purchasing gifts from the charity’s shop, and donating to the charity in general or specific causes in particular. They can also participate in such events as the Simplyhealth Great Birmingham Run.
On October 24th, LoveBrum will hold their annual Causes Conference at the Old Library. The conference will feature speeches from leading experts in a wide range of fields, and discussions will revolve around a variety of marketing topics, legal advice, and online presence. The entire conference will be sponsored by intellectual property law firm Vault IP, which provides consultation services on UK and European trademarks, patents, and designs.
This move to strengthen support for charity causes and events may be tied to the Gambling Commission’s recent move to tighten online gaming activities in the country. They have revised licenses for operators like EveryMatrix, BetBright, RankGroup, and Silverbond Enterprises. They have also fined four licensed operators earlier this year.