Greek lottery operator Intralot, through its US subsidiary, Intralot Inc., has signed a new deal extending its partnership with the New Hampshire Lottery, effectively expanding its sports betting offering in the United States. This extension will allow the operator to offer sports betting services at over 1,300 lottery retailers in New Hampshire, starting early next year.
It was in July when Governor Sununu signed legislation authorising the New Hampshire Lottery to offer sports betting, making it the second New England state to legalise sports betting. This new legislation allowed as many as ten physical sportsbook locations as well as mobile sports betting. Both mobile and retail betting have already been authorised the previous year.
The new legislation also effectively legalised betting on all sporting events, including not only professional sports, but also college-level tournaments. The only games for which betting is still deemed illegal are those that involve New Hampshire schools. It is expected that the state’s newly-regulated sports betting sector will bring in $7.4 million, which will be placed in the state’s education trust for the fiscal year 2021, and a further $13.5 million in FY 2023.
Intralot did not waste any time and has decided to take advantage of the new legislation by signing this recent deal. Commenting on the deal, Intralot Group Deputy CEO Nikos Nikolakopoulos said: “Intralot has delivered lottery products and solutions to the New Hampshire Lottery Commission since it became a customer of ours in 2010. The newly-introduced sports betting offering to the state gives us the opportunity to deploy our next generation solutions and in-field expertise ensuring an unparalleled player experience for its citizens.”
For his part, Intralot Interim Chief Executive Byron Boothe has this to say: “Through this contract amendment to provide our leading sports betting technology, we will power the New Hampshire Lottery and will expand its well-established operation with new and exciting entertainment options while attracting a new demographic of players. We look forward to continue working together with the Lottery to maximise sales growth and ensure increased returns in a socially responsible way for the state and its citizens.”
Intralot also has an existing sports betting contract with the District of Columbia, which is said to be worth $215 million. The operator is set to power the D.C. Lottery’s sports betting offering through the controversial no-bid agreement. Their D.C. offering is also expected to go live early next year.
Besides Intralot, Draftkings has also recently received approval for a similar sports betting deal. Through this deal, the lottery will receive 50% of gaming revenue from the betting operator’s sports betting sales from retail locations and 51% of mobile gross gaming revenue for the next six years. Mobile sports betting for Draftkings is expected to begin in January.
Earlier this year, the New Hampshire Lottery released a scoring summary for all potential retailers and online vendors wanting to offer sports betting in the state. Draftkings had the top score for mobile and retail networks, while Intralot had top scores for the lottery channel.