London-listed online gaming operator Gamesys Group and Scientific Games have entered into a partnership, and recently launched a new UK-facing B2C website dedicated to one of the most popular slot games in the UK, Rainbow Riches. The game has proven to be a fan favourite across retail and online platforms since it was launched in 2006.
The new site is called RainbowRichesCasino, and it is a destination site for fans of the Rainbow Riches franchise, which has a rich history both in the land-based and online markets. The launch of this dedicated site only adds another impressive brand to the existing portfolio, which the new Gamesys Gibraltar Group operates in the UK. They currently hold beloved brands such as Jackpotjoy, Heart Bingo, Virgin Games, and Monopoly Casino.
Other than the original Rainbow Riches games, the website is also expected to offer players a wide range of new games and exclusive versions. These are all provided under the OpenGaming banner. The range of new and exclusive offerings on the website includes Daily Rainbows and Leprechaun’s Harvest. Both of these games have daily and monthly free-to-play options.
Dylan Slaney, Senior Vice President for Gaming at Scientific Games Digital, said: “We are excited to launch this new site under the OpenGaming banner that brings the world of Rainbow Riches to life in a unique and altogether different way, offering an immersive experience for players. Through our years of partnership with the Gamesys Group, including the launch of the widely successful Monopoly Casino, we have sought to continually transform player experiences. With their latest move to the Open Gaming System platform, we are delighted to bring this new casino offering to the market in partnership with Gamesys Group plc and look forward to its success.”
Speaking on behalf of Gamesys Gibraltar Group, Marketing Director Simon Mizzi said: “We are really excited to bring this unique casino offering to the many Rainbow Riches players who play these great games every month. RainbowRichesCasino.com was created with these players in mind and it brings an array of entertaining games and exclusive Rainbow Riches themed content for players to enjoy in a safe and responsible environment.”
Shares in Scientific Games Corporation closed up 2.06% at $27.20 per share in New York on Wednesday, while shares of Gamesys Group plc were marginally trading down by 0.57% at 701.00 pence per share in London on Thursday.
About Gamesys Group
Gamesys Group plc is a leading software developer and provider of gambling services, both online and offline. The company offers a range of online slot, casinos, and puzzle games. It currently operates several free-to-play and real-money online slots, along with casino and bingo sites on web, mobile, and tablet platforms, enabling the company to serve players from all over the globe.
About Scientific Games
Scientific Games Corporation is a leading entertainment company offering dynamic games, systems, and services for lottery, social gaming, casinos, online gaming, and sports betting. They have the industry’s broadest and most integrated portfolio of advanced systems, game content, professional services, and cutting-edge platforms.